This year, instead of the same ol’ boring booth, we decided to take it up a notch. The whole premise of this conference was for us to move into more of a marketing partner role vs. being the average vendor. In order to do that, we came up with an idea to host a video booth, where attendees and exhibitors could come and film a 1-2 minute video promoting their business and telling viewers what strategies they learned and were excited to bring back and implement within their own business. Mahaffey’s name is attached to each video, which we rightfully called a Mahaffey EventCast (on a Mahaffey-branded YouTube channel), and our name was the talk of the tradeshow floor!
Check out some of our peeps on camera!