Tuesday Trends: Appy Couple is the Newest Wedding Necessity

Planning a wedding is tough enough on a bride. On top of that are save-the-dates, invitations, direction cards, etc., that have to be distributed to the wedding party and guests. FINALLY…there’s help! We recently discovered Appy Couple, which is possibly the coolest and cutest tool to assist brides and relive stress.

Wedding websites have become a popular way to announce engagements, introduce the wedding party and share the story of how a said couple met. With Appy Couple, this trend is taken to the next level, allowing future brides and/or grooms to create a personalized mobile app which they can invite guests to interact with. The Appy Couple Suite includes access on the iPhone, iPod Touch, Android, iPad and web browser.

Couples can narrow down designs by picking a specific color. After choosing the preferred appearance, you can edit all the details, including events, your story, registry and news. In addition to managing content, you can send out invitations and reminders to specific users and customize events by adding songs, guest polls, information on dress code, child care, weather, travel and hotels. Appy Couple is currently free to use, and free for guests to download by following an email link or provided code to access a specific couple’s wedding app.

There are so many more features to Appy Couple that make it the hottest new thing. Read more about this wedding tool in The New York Times Fashion & Style section online and watch an interview staring Sharmeen Mitha-Sehgal, the co-founder and chief executive of Appy Couple, explain her creation.

Currently, the website is still in private beta, so it is by invitation only. But don’t fret! Simply go to the website and request an invite.

Appy Couple Screen Shots

One of the hundred app designs

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